Puma wants to be seen as the most sustainable brand in the world. So they asked us to create a series of events using brand ambassadors with sustainability as the main theme.

To cut through all the free stuff bloggers and digital socialites receive we created a shoe box that turned into a pinhole camera. Without giving away free shoes we engaged with the country’s most socially active people, getting them to participate and talk about our brand and event.

Because of our ambassador word-of-mouth hundreds of people paid to interact with the brand. And as a result of the event success,
eco-friendly tees and bags sun-printed with our ambassador images are now for sale in South Africa’s flagship Puma stores.